Posts tagged Google
Read YouTube CEO Susan Wojcicki’s Response to the Controversial Google Anti-Diversity Memo - Fortune

Yesterday, after reading the news, my daughter asked me a question. “Mom, is it true that there are biological reasons why there are fewer women in tech and leadership?”

That question, whether it’s been asked outright, whispered quietly, or simply lingered in the back of someone’s mind, has weighed heavily on me throughout my career in technology. Though I’ve been lucky to work at a company where I’ve received a lot of support—from leaders like Larry Page, Sergey Brin, Eric Schmidt, and Jonathan Rosenberg to mentors like Bill Campbell—my experience in the tech industry has shown me just how pervasive that question is.

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Alexa, Siri, Cortana: Our virtual assistants say a lot about sexism -Science Friction

OK, Google. We need to talk. 

For that matter — Alexa, Siri, Cortana — we should too.

The tech world's growing legion of virtual assistants added another to its ranks last month, with the launch of Google Home in Australia.

And like its predecessors, the device speaks in dulcet tones and with a woman's voice. She sits on your kitchen table — discreet, rotund and white — at your beck and call and ready to respond to your questions.

But what's with all the obsequious, subservient small talk? And why do nearly all digital assistants and chatbots default to being female?

A handmaid's tale

Feminist researcher and digital media scholar Miriam Sweeney, from the University of Alabama, believes the fact that virtual agents are overwhelmingly represented as women is not accidental.

"It definitely corresponds to the kinds of tasks they carry out," she says.

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