Alexa, Siri, Cortana: Our virtual assistants say a lot about sexism -Science Friction

OK, Google. We need to talk.

For that matter — Alexa, Siri, Cortana — we should too.

The tech world's growing legion of virtual assistants added another to its ranks last month, with the launch of Google Home in Australia.

And like its predecessors, the device speaks in dulcet tones and with a woman's voice. She sits on your kitchen table — discreet, rotund and white — at your beck and call and ready to respond to your questions.

But what's with all the obsequious, subservient small talk? And why do nearly all digital assistants and chatbots default to being female?

A handmaid's tale

Feminist researcher and digital media scholar Miriam Sweeney, from the University of Alabama, believes the fact that virtual agents are overwhelmingly represented as women is not accidental.

"It definitely corresponds to the kinds of tasks they carry out," she says.

Bots, Bias, Gender Bias, AI, Sexism, StereotypesBrigitte BellanAugust 13, 2017Natasha Mitchell, Alexa, Cortana, Siri, Google, Sexual harassment, sexism

We tested bots like Siri and Alexa to see who would stand up to sexual harassment -Quartz

Women have been made into servants once again. Except this time, they’re digital.

Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s Google Home peddle stereotypes of female subservience—which puts their “progressive” parent companies in a moral predicament.

People often comment on the sexism inherent in these subservient bots’ female voices, but few have considered the real-life implications of the devices’ lackluster responses to sexual harassment. By letting users verbally abuse these assistants without ramifications, their parent companies are allowing certain behavioral stereotypes to be perpetuated. Everyone has an ethical imperative to help prevent abuse, but companies producing digital female servants warrant extra scrutiny, especially if they can unintentionally reinforce their abusers’ actions as normal or acceptable.

AI, Bias, Gender Bias, Prejudice, Sexism, Stereotypes, BotsBrigitte BellanAugust 6, 2017Leah Fessler, Alexa, Sirti, Cortana, Google Home, Amazon Echo, Sexual Harrasment, Sexual Harassment